Tuesday, August 28, 2012

How To Perturb Fans With Exclusive Tracks: By Sony Music

Okay, I'm patiently awaiting the moment when my sister and I can go to Target tonight. Not because Target is a dirty whore and always cleans out my wallet, but because Alanis Morissette's new album Havoc and Bright Lights releases today.

Though you might be asking "Joe, why Target? Can't you just download the same album right now?"

And I'd say to you "No. No I fucking can't."

As much as I love Alanis (and I really do), her label (RED Distribution, part of Sony Music Entertainment) has given me prime evidence of how NOT to handle exclusive tracks for an album.

Just look at this Wikipedia entry for Havoc and Bright Lights.


LOOK AT IT! The standard physical release only has 12 tracks on it. Unless you find the deluxe edition, which has two extra tracks (good luck getting it through Amazon). But those tracks aren't the same as the Target exclusive disc, which has THREE extra (and different) songs on it. Of course iTunes gets a third bonus track for its version of the "Deluxe Edition" while Amazon gets the shaft with a singular bonus track and no digital version of the deluxe edition for download. And apparently if you buy the Japanese version of Havoc and Bright Lights, your lucky ass gets a totally unique thirteenth track!

Are you following me yet? Because everything I typed in that paragraph is accurate. I get the idea of exclusive tracks. I do. But do you know where they should ALL be found? On the physical "deluxe" release. There shouldn't be any need for cross-buying off iTunes, Amazon, Target, and from wherever the hell I'd get the Japanese track just so I can obtain the complete song list.

Suck my balls Sony. 

...But do it quickly because I have to go out and buy part one of your incomplete album.